Archives for October, 2008
UnSummit reviewed on Minnov8 podcast
Woo hoo! This week at the Minnov8 podcast, Steve Borsch, Tim Elliott, Graeme Thickins and Phil Wilson review both the MIMA Summit and the UnSummit. As some of you know, Phil led the “Social Media Reality Check” session at UnSummit and later blogged about the experience. Graeme attended the MIMA Summit and blogged about it [...]
Slightly more official wrap up
Thoughtful summary by Don Ball, creator of Unsummit08, on the Polymer Studios blog:
Unreflections on UnSummit08
Minnov8 covers the Unsummit
Phil Wilson, who led up the very well received Social Media Reality Check session at Unsummit08, has posted a great review of the event on the Minnov8 blog.
UnSummit ‘08…More Than a Summit Alternative
Unofficial wrap up
What a great day! My sincere thanks to everyone who participated and helped make Unsummit08 such an overwhelming success. We’ll be keeping the blog registration open through the weekend to allow attendees to add any reviews, critiques, revelations. Any feedback will be greatly appreciated.
Keep uploading event pics to Flickr, tagged unsummit08.
I’ll be putting the final [...]
Community Management 101: Summation
Community Management 101: Summation
The discussion around community management, moderated and facilitated by Meg Canada, covered a range of ways community management benefits an overall marketing strategy. From responding to complaints and giving immediate reassurance to advocating a brand or product, community management is key to new media.
A community manager becomes the human face to an [...]
Marketing Heresies
@donmball kicked off the discussion by laying down an outline at his own blog: dblog
General Ideas and Concepts:
Chasing after “viral” marketing
When you try to engineer viral, you have to be part sociologist and part psychologist, but ultimately you come off a little like a fakeologist. Companies show concern for having a pristine, buffed image, but [...]
Marketing Heresies
For those who came to this session (and those who didn’t) my original talking points (which in the end don’t even begin to resemble the actual conversation!) can be found here: http://polymerstudios.com/blog/2008/09/30/marketing-heresies/
Kieran’s Irish Pub Marketing Strategy Notes from Session 1
General Ideas:
unified brand across the web (website, myspace, etc.)
have content interact with each other across online spaces
Self-maintaining:
Bring in tagged photos from Flickr
Have users generate content
Create a business-branded Flickr tag
Bring video feeds into website
can I bring in a twitter feed by hashtag?
Audience:
People who are looking to book meeting space, dinners, concerts, etc.
People at the Convention Center, [...]
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