Summarized the need for digital to become more integrated in the traditional agency world. No surprises here. Presented three intertwined ideas needed to make this happen:

* Better understanding of what digital marketing can do/already does

* Justify expenditures through measurement

* Find leaders, not thousands of voices

General thoughts that developing an ROI model may be the key to unlocking the potential of digital in agencies. Whether creation of a model is realistic remains undecided. Perhaps expanding a blogger code of conduct to include the role of digital marketing may force a greater understanding and development of a model.

Email campaigns are easy sells. While they are the digital extension of traditional push marketing (invasive throw aways), no metrics existed at the onset. Why has it become part of a marketer’s toolkit when more social pull technologies remain a fight?

A lot of other topics – please fill in where I missed the other keys.