Term broadcast comes from farming, throwing grain with a broad cast. “To sow seeds evenly over a wide area of soil rather than in rows.” – Marshall Seeds Glossary

According to February 2008 data from the comScore Video Metrix service:

More than 10 billion videos were viewed online in the U.S. in February, a 66 percent year-over-year leap from the previous February.
YouTube has gained even more market share, rising to 35.4 percent of videos consumed in the month. And Google sites’ 81.8 million unique viewers came to the site an average of 109.4 minutes over the course of the month
The average U.S. online video viewer consumed 75 videos in February.
72.8 percent of the total U.S. Internet audience viewed online video in February.

Realm of false perceptions: talking traditional television/ production folks into interactive and web also tough. The difference with traditional video/ television production and new media? Production company can be part of the creative process. Let’s look at what worked and what isn’t working. The key is openness about outcomes. Upside of low budget is investment is lower, but outcome could be stronger.

Role of Mobile- Urban Spoon iphone application; Movielens.org

Disruptive nature of online video and social media? Jake defines as bothering the user. Beauty of the web is it isn’t disruptive. Ads can ignored. Have to navigate to get to savethewalls.org

Conclusion: We don’t know where it is going but we’re going there fast.