Kieran’s Irish Pub Marketing Strategy Notes from Session 1
General Ideas:
unified brand across the web (website, myspace, etc.)
have content interact with each other across online spaces
Self-maintaining:
Bring in tagged photos from Flickr
Have users generate content
Create a business-branded Flickr tag
Bring video feeds into website
can I bring in a twitter feed by hashtag?
Audience:
People who are looking to book meeting space, dinners, concerts, etc.
People at the Convention Center, downtown, library
KEEPER ITEMS:
Logo in top left of home page
Pub photos
Newsletter sign-up
Photos of menu items
Hours and location
Can we get a feed of the music calendar?
Quiz Bowl
Quiz Bowl question submission/contest?
Quiz Bowl Facebook app?
Banquet Page information
Event sign-up form
Google map and directions
List of reasons to come to Kieran’s?
Jamieson thing
“Do the Town Parking” program
Strategies:
Facebook
Flickr
Google Calendar
Have users generate content (use Flickr tags and Twitter hashtags)
Google Calendar Facebook app
Link Twitter with Facebook status message
Flickr Facebook app (Twitterbook)
Facebook integration:
FlickrFacebook – http://www.new.facebook.com/apps/application.php?id=2498985378&fbnew_opt_in=6
My Google Calendar -
http://www.new.facebook.com/apps/application.php?id=11534946555&ref=pr&fbnew_opt_in=6
Facebook Twitter -
http://www.new.facebook.com/apps/application.php?id=2231777543&fbnew_opt_in=6