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Kieran’s Irish Pub Marketing Strategy Notes from Session 1


General Ideas:
unified brand across the web (website, myspace, etc.)
have content interact with each other across online spaces

Self-maintaining:
Bring in tagged photos from Flickr
Have users generate content
Create a business-branded Flickr tag
Bring video feeds into website
can I bring in a twitter feed by hashtag?

Audience:
People who are looking to book meeting space, dinners, concerts, etc.
People at the Convention Center, downtown, library

KEEPER ITEMS:
Logo in top left of home page
Pub photos
Newsletter sign-up
Photos of menu items
Hours and location
Can we get a feed of the music calendar?
Quiz Bowl
Quiz Bowl question submission/contest?
Quiz Bowl Facebook app?
Banquet Page information
Event sign-up form
Google map and directions
List of reasons to come to Kieran’s?
Jamieson thing
“Do the Town Parking” program

Strategies:
Facebook
Flickr
Google Calendar
Have users generate content (use Flickr tags and Twitter hashtags)
Google Calendar Facebook app
Link Twitter with Facebook status message
Flickr Facebook app (Twitterbook)

Information and Links

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