*please forgive the random typing.. I was trying to capture everyone’s comments…

 

Session:  Social Media Reality Check
Moderator:  Phil Wilson
@philson
Blog:  www.remaincalm.com
Radio broadcast / New Media Space

Notes and Conversations:
Reaching people through social media.  Social media is about the relationship, the connections.  As we talk about

building it personally, we transition to how we can make it work for businesses.  How to connect with customers and

clients. 

The fact that we are in this room puts us in the early adopter group.

Yeah, I use it, but who else is using it.  That’s my presentation today.

There is research out there, on Social Media Adoption, Twitter adoption, facebook adoption.

He wanted to find out what his commuity thinks of
neighborhood in Lakeville MN, with all of his friends, soccer moms and dads… what do they think?  Have they heard

of it?  What are their perceptions?  Put together a survey and sent it out to different lists that he had

(neighbors, church group, soccor group, little league).  Sent out 15 requests to take it… got 30 back
Results:  Showed a bunch of charts…
Age of participants:  45-54 – 33%
35-44 – 56%
25-34 = 7%

Technology access:
Home computer 93%
Laptop Computer 52%
Work Computer 67%
Cell phone 93%

Social Media Awareness vs Use
MySpace 85%
Facebook 92%
LinkedIn 33%
Twitter 14%
YouTube 92%
Flickr 18%
Digg 18%
MusicSite

Use it:
MySpace 25%
Facebook 14%
LinkedIn 18.5
Twitter
youTube 11%
Flickr
Digg
MusicSite

Facebook, MySpace, YouTube are the most popularly aware
Blog Readership
7% daily
33% once a week
24% >once per week
33% don’t read

Communication Tools (work vs home)
Cell phone 44 vs 0
Text messaging
Email 30 vs 75
Flickr
Mail

Orange – work
white – personal
Open discussion:
NASA thing gave it some press
Riots in St Paul from RNC used Twitter to follow
Fox news did a story on the founder of Twitter (for text messaging)
CNN nightly show on Twitter now
CNBC does a whole Twitter show

Cause for alarm or opportunity?  Definately opportunity

Library system had representatives here today and they are using Twitter now… is that early adoption?

Highest library users:  35-45 years old… is there a connection?  Is it a result of social media?
Demographically we lose them from high school to having children.  This could be a way to capture them back
Be part of the 21st century

MySpace friends for the library… trying to do
Authors promoting work, other librarians… not alot of consumers

Facebook might be better for us for the awareness in the older generation for opportunity?

Technology organizations – lots of use of all social networking, at conferences, seminars, events
Using in internally to gain adoption
Barriers of Adoption of this:

People aren’t talking about it outside of the sites…
Tweets come in handy
Is there anything to be gained to traditional media?
Cultural and class divide between Facebook and MySpace. 
(Jody will dig up the link and Tweet it)
Linked In Discussion – more professional site, rolladex on steroids…

Discriminating with LinkedIn – I’ll friend people on MySpace and FaceBook and only if I really know them or have

worked with them is when I accept them on LinkedIn.

Don’t post in your feed when you “unFriend” someone – MySpace and Facebook

Finding that LinkedIn is no longer about Job References… making connecdtions in a networking sense
What Jody is doing on her Linked In by not “friending” him there.. your non responses build up and affect you

negatively.  If you are denyied, it puts you in the “bad queue” from them…

Younger adults / teens – we can reach them through social media
Techies / early adopters – we can reach them through social media
How do we connect with everyone else with social media?
advertising?  people are aware of the brand… but how do we move them to use it?
Advertising could be momumental detrimental, makes me think of the push down, vs the viral growth… you could get

alot of use it one time, sign up and then never use it again… friend feed is kind of cool, this is how I use it,

why I use it and why you should give it a try.
Have you found one time use on Twitter?  some yes and some no…

Relevance issue – 35-45 age group – they don’t see it as relavant to what they are doing… user reviews on ebay and

amazon as their social media…

Twitter for business?  What are the benefits to business?  How can I explain it to them?
At Best Buy, there is the president and COO were recently encouraged to get on Twitter, from the bottom up. 

Connecting directly with customers directly and being able to answer questions…
What are they talking about on Twitter?  Talking about meetings with advertising agencies, work he is doing,

rebranding the company. 
it’s not the person, it’s the content they are posting…

hotdogsladies – Merlin Mann – funny and whitty Twitter poster. 
www.gettingthingsdone.com

That 35+ age group is going to have a huge barrier from social stuff – violation of their privacy – they are aware

of the impact of the odd picture on someones website, pictures out there, kids, internet predator concept… there

is a real barrier with parents… they are a difficult group to capture…
another company – has different goals
is it more than just having a presense somewhere else?  special promotions for social media users? 
Maybe after things are more mainstream?
There is an element to bookmarking yourself, getting the name out there…
Use your websites to drive participation in these different groups

Gain credibility by having good content.

Mayor of Minneapolis has a twitter…
George Lucas has a twitter (think he’s lost interest)
Mad Men – who is writing?  writers or actors?

would gamers follow characters of the games?
Would TV watchers follow characters from their favorite shows?

Beyond Twitter, what about other Social media?
Do they have blogs?  Facebook?

Facebook, for example,  doesn’t allow “non-people” to post of create accounts.
Real name, confirm email
What stops a character from creating a phone number, email address, etc… in the character name?
Recap:
I hope you found it interesting…
think it opens up other equestions on where there is opportunities
How do we destroy myths and show value
Social morales, how were people brought up
Social media, as far as business, has to be just part of the strategy
Encourage to get involved in the strategy sessions after lunch
Any desire to get this stuff, it will be up online to view
TwitterGrade?