Author Archives for Andysantamaria

Mobile Content Challenge: Reader Attention Span


I really enjoyed Lisa Foote’s (twitter link) Mobile discussion. There were a ton of stats thrown around, but I think most of you get the gist. Mobile is the new exploding category for business. People are realizing they don’t have to lug around their huge laptop bags to stay connected. Often, people who do this (I’m usually one of them), bring enough cords to hog-tie a cow. It almost defeats the purpose. And yes, I know your phone can’t do everything your laptop can, but you’d be surprised what you can get away with.