Two sessions in and a few key points are emerging:

Twin Cities have a very talented digital community
General confusion as to the reasons (objectives) behind digital campaigns / branding / video / marketing / advertising
Accountability is key, but what kinds of measurement are meaningful

It’s like reliving the Obama campaign all over again (for good or bad). [...]

Lots of topics from jobs, associations, memberships, changing positions, learning new skills, education and on and on.
All boils down to genuine confusion. Where are the experts?

Summarized the need for digital to become more integrated in the traditional agency world. No surprises here. Presented three intertwined ideas needed to make this happen:
* Better understanding of what digital marketing can do/already does
* Justify expenditures through measurement
* Find leaders, not thousands of voices
General thoughts that developing an ROI model may be the key [...]