I work in the tourism industry, updating and maintaining Minneapolis’ tourism bureau’s site. How social media factors into our general marketing strategy interests me. In the discussion, titled “Social Media Reality Check” I learned we have our work cut out for us.
Within a discussion of early-adopters, with Phil Wilson’s small survey of Lakeville-like participants as [...]

Discussion started with a quick look at the results of an interesting (but admittedly non-statistaically significant) survey conducted by @philson in his Lakeville neighborhood.  The survey goal was to uncover  much awareness and involvement in social media within “average” households.  In this case, average equals a household without tech-heads and social media early adopters.
The results [...]

*please forgive the random typing.. I was trying to capture everyone’s comments…
 
Session:  Social Media Reality Check
Moderator:  Phil Wilson
@philson
Blog:  www.remaincalm.com
Radio broadcast / New Media Space
Notes and Conversations:
Reaching people through social media.  Social media is about the relationship, the connections.  As we talk about
building it personally, we transition to how we can make it work for businesses.  [...]

Summarized the need for digital to become more integrated in the traditional agency world. No surprises here. Presented three intertwined ideas needed to make this happen:
* Better understanding of what digital marketing can do/already does
* Justify expenditures through measurement
* Find leaders, not thousands of voices
General thoughts that developing an ROI model may be the key [...]

Term broadcast comes from farming, throwing grain with a broad cast. “To sow seeds evenly over a wide area of soil rather than in rows.” – Marshall Seeds Glossary
According to February 2008 data from the comScore Video Metrix service:
More than 10 billion videos were viewed online in the U.S. in February, a 66 percent [...]

Great start to Unsummit08. We’ve got the Flickr widget fixed (thanks to @ gillianr), hastags are rolling in on Twitter, and the Guiness is flowing (we are at The Local Irish Pub). We’ll start posting more updates as the day progresses. All atendees can post, so hopefully we can get a variety of perspectives on [...]

In the spirit of Unsummit08, we decided to create a group blog. Posts can be about anything related to or inspired by the event. Feel free to live-blog, review/recap, link to resources mentioned, suggest ideas, write poetry or pimp your own projects. The goal is to have fun.
All attendees are welcome to post, just register [...]